Sweet World planning expansion through franchising

Sweet Wolrd plans to open 50 new outlets and also planning to venture into online retailing. Sweet World presently have their stores operating in all the major metros and are looking for tier II cities for this expansion. Speaking on the occasion, Mr. Khurshed Iqbal, Business head for Sweet World shares, “We are looking to capture the untapped market like in eastern region of the country, we would love to open stores in Shiliguri, Bhubaeneswar, amd in north region, we are looking to open in Chandigarh and in Amritsar. Likewise we are seeing possibilities to open stores in places like Shimla, Jodhpur, Jaipur, then in Nasik, we will open in Nasik City Center Mall”. He further adds on by saying that the brand has already 27 company owned outlets, but now are looking for franchise mode of expansion. The potential franchisee should be passionate about his business, must have his own place, and a solid business background are required”. About launching of the concept of online retailing, Mr. Iqbal informs that they are working on this project and soon this will be launched on national basis.