Swensen’s to foray in India

Swensen’s, a USA based chain of ice-cream restaurants is planning to foray in the Indian market through their Asian License Minor International, supported by Franchise India International.

Minor International is amongst the largest hospitality and leisure companies in the Asia Pacific region, with a prominent existence in hospitality. Minor International has developed into a multi- segment leader in hotels, spas and restaurants over the past few years. Swensen’s is one such brand under its umbrella. Minor International is bringing Swensen’s to India with the aim to provide a fun and friendly casual-dining to its customers with a wide selection of ice cream creation, signature sundaes, coffee and a separate menu designed especially for kids served either at their restaurants or delivered at home. The company has already started with Swensen’s expansion in India by exploring their options and has reviewed locations in south India. The company is seeking dedicated partners pan-India by leveraging the expertise of Franchise India International. Swensen’s opened 15 stores worldwide in 2009 and plans to add 20 more in 2010.

On the expansion plans, Gaurav Marya, President, Franchise India said, “Currently, the total market size of branded ice-cream including parlours is INR 800 crores. The growing young earning population, rising disposable incomes, change in taste, and the spending capacity on leisure is leading to a surge in the Indian ice cream market. Compared to the other developed markets, there is still a huge gap to fill this segment in India and famous international brands such as Swensen’s are keen to capitalise on this aspect especially on the restaurant format which is almost negligible in India.”

Swensen’s named their signature products after key landmarked of San Francisco where the brand originated in 1948. The coit tower, fire house and of course the infamous earth shattering ‘Earthquake’ are all examples of the irresistible sundaes served by the company.

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For further details, contact Payal Gupta@98113 90248/ Email: gpayal@franchiseindia.net