India’s leading health and fitness brand 'Talwalkars Lifestyles' has collaborated with Growfitter to launch the country’s first ever Artificial Intelligence (AI)-based Incentivized Wellness Program.
Talwalkars has more than 252 ultra-modern gyms spanning 84 cities in India and Sri Lanka. It is the only fitness company to secure BSE and NSE listing.
Prashant Talwalkar, Talwalkars Lifestyles, said, "We have been the health and fitness industry leaders in India for more than 85 years now. We have closely worked with Growfitter to develop the AI-powered FITKIT Program. Talwalkars intelligently shall integrate offline - online model to track workout and incentivize member with rewards & cashback all through Growfitter FITKIT App."
Sanmati Pande, CEO of Growfitter, stated, "In India, Health is $100bn category and technology is a new driving force in this space. The fitness penetration in India is a mere 0.15% as compared to the penetration level of 35% and 5% in the US and China respectively. With the Growfitter FITKIT program, we aim to disrupt the health & fitness market in India."
