Talwalkars Better Value Fitness Ltd, a health club chain, recently opened its second health club in Jaipur, via the franchise route. At present, Talwalkars is present across 39 cities with over 76 gyms, which are mostly franchised. Further, the company has plans to take count to 100 health clubs by March 2011.
The residents of Jaipur have shown an incredible appetite for fitness and are very well versed with health and wellness trends. The huge potential and growing demand has provided the company an opportunity to further strengthen the brand in Jaipur.
The company looks at aggressively expanding into other cities of the northern and eastern regions in the coming months.