Tanishq seeks partners to reach larger audience

Tanishq, a jewellery brand of Tata Group, is eyeing to open 48 franchise outlets by December 2015. The brand is currently present in 99 cities and has 135 franchise and 59 company-owned units.

“We aim to continue to be the market leader in the organised jewellery sector and offer best-in-class jewellery to our customers. We see our products reaching a larger number of people while continuing to offer them the best designs,” says Sandeep Kulhalli, Senior Vice President-Retail and Marketing, Tanishq.

On the jewellery sector in India, he comments, “The organised retail jewellery sector in India plays a very important role in our economy and is growing with each passing day. The consumer has evolved and with the changing lifestyle of people across regions, the growth of the organised and branded jewellery sector has seen an elevation over the years. A significant part of our target audience resides in smaller cities, hence Tanishq has opted for the franchise route in order to broaden our horizons. This route enables us to cater the jewellery requirements of a wider audience and also makes Tanishq very accessible to people nationwide.” 

Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. From introducing the state-of-the-art karatmeter at every single Tanishq store which guarantees the most accurate way of measuring the purity of gold, to providing 100% exchange value for diamonds and other precious stones, Tanishq has it all for its customers.