Tata Motors is planning to expand its current sales network by adding 100 new outlets before the fiscal year ends in March 2020.
These new outlets will be added to an already 860-outlet-strong dealership network, of which 100 have been added this fiscal year. This further means that Tata Motors expects to bring its total number of sales touchpoints to around 960 by the end of the fiscal year.
The carmaker usually aims to add only 100 retail outlets a year; however, this year’s 200 outlet target is an exception to the norm and not a new baseline.
With this expansion plan, Tata aims to strengthen its reach in the market, by foraying into new locations and, hence, improving customer access to its product range.