TCNS to come up with more EBOs

TCNS Clothing Company, makers of W and Aurelia is chalking out expansion plans for both the brands. The company is aiming at opening 10-30 exclusive brand outlets of W and two more EBOs for Aurelia. The EBOs will be a mix of franchised and company owned stores.

W presently has presence in around 400 retail outlets, part of which 80-100 are large format stores, 30 exclusive brand outlets and rest are multi-brand outlets across the nation. Recently, the company has opened one EBO each for Aurelia in Ludhiana and Guwahati.

Aurelia is the company’s budget brand for women. It is meant for customers who do not look too much for fashion or newness but want a continuous flow of good quality fits and simpler products at sharper prices. While on the other hand, W is known for providing a total wardrobe solution to the modern Indian women. The brand with its unique design sensibility has transformed the Indian salwar kameez into a chic, urbane, and comfortable form. W comes up with five different ranges in a year.