Tempur launches flagship store in Delhi

The NASA certified Tempur, the result of strategic tie-up between Springwel and Tempur Pedic International, has unveiled its flagship store in Delhi. The diverse array of products of Tempur like mattresses, adjustable beds, pillows and other products are exclusively made to offer a unique taste for discerning sleep connoisseurs. Sprawling across an area of 1,500 sq.ft, the store has sheltered the products that are being intended to cater the upper middle-class and high-net-worth individuals due to its price range lying between Rs. 4,500 and Rs. 2.5 lakhs. Tempur is in full sway for expansion and looking forward to open consecutive stores in Hyderabad and Bangalore. However, the brand has opted franchise model for rapid expansion and already tied-up with the franchisees for the forthcoming stores. Usually, an ideal Tempur franchisee-operated outlet would require an investment of Rs. 15-18 lakhs. Tempur obtained the right to manufacture the material and facilitated the transfer of NASA’s technology to private houses and to health care sectors all over the world.