Thai brand Five Star Chicken is laying its major focus on franchise expansion in India with 90% franchise and 10% company-owned stores being run by the company here.
“Franchisee mode is the most suited for faster, wider and deeper penetration. We can leverage the deep local knowledge and the entrepreneurial spirit of franchisees to reach the right sections of the target customers with success. The franchisees can benefit from the highest quality and tasty products and professional sales, marketing and training support we provide. It is a mutually beneficial partnership. We provide all the right content and the franchisees provide the local connect and the business spirit,” Sanjeev Pant, Senior Vice President, CP Foods, tells Franchise India.
The brand intends to open 100-150 Five Star Chicken outlets pan-India, besides opening new outlets in the existing markets in the next two years. CP Foods is also planning to launch frozen and packaged food brand- line of chicken sausages, nuggets and other frozen items.
