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The Body Shop is launching its first Community Trade recycled plastic, in partnership with Plastics For Change, Hasiru Dala and Hasiru Dala Innovations. Community Trade is The Body Shop’s bespoke and independently-verified fair trade programme. This is a commitment to tackling the plastic crisis differently.
With over three decades of working with disadvantaged communities around the world, The Body Shop is applying its expertise to help fight for people and the planet.
The Body Shop has started using Community Trade recycled plastic in its 250ml haircare bottles. In 2019, it will purchase 250 tonnes of Community Trade recycled plastic to use in nearly three million 250 ml haircare bottles. The bottles will contain 100% recycled plastic (excluding the bottle caps). 15% of that will be Community Trade recycled plastic, the remainder will be recycled plastic from European sources.
In India, The Body Shop has launched its in-store recycling programme, BBOB (Bring Back Our Bottles), encouraging customers to return empty plastic packaging in stores for recycling. It’s currently operational across 40 stores. Planned as a pan-India initiative, it is a significant step for the brand towards valuing plastic & protecting the environment.
Lee Mann, Global Community Trade Manager for The Body Shop, said, “As a company, we’ve always had the conviction to stand up for our principles when it comes to helping empower people, especially women, while protecting our planet. Our new Community Trade partnership will not only help support waste pickers but also champion plastic as a valuable, renewable resource when used responsibly. We want to use plastic recycling to help transform lives.”
