The Chocolate Room betting big in franchise industry

The Chocolate Room, the Australian based Chocolate indulgence Cafe aggressively plans for an expansion through franchise route. The company announced to open around 100 cafés purely through franchise business model.

The investment required to take franchise of the brand will range between Rs 20-30 lakh with an average area requirement of 1,000 sq. ft.

“After joining hands with Franchise India we have started getting good response from the prospective franchisees and participating in the Franchise India Expo 2009 is a big added advantage,” revealed Vikas Panjabi, Director, The Chocolate Room.

Having forayed into franchising in 2007, the company presently runs 15 franchised cafés across tier I and II cities.