The Chocolate Room seeks partners in the East

The Chocolate Room is looking forward to add another 50 outlets in east India targeting-Durgapur, Asansol and Siliguri. The brand currently operates over 100 stores in the country.

On its expansion plans, Chaitanya Kumar, CMD, The Chocolate Room, says, “Our focus is on East because there are less number of varieties in the F & B sector and we aim to come up as a top brand in East India. East is a good business opportunity as compared to metros where the real estate cost is very high. This is upcoming location for franchising industry to flourish. Government is also focusing on increasing commerce and is inviting brands to come there.”

The Chocolate Room is a chain of chocolaty cafés from Australia spreading its wings slowly across many countries. It serves hot chocolate, choctails, chocshakes, frappes, pancakes, waffles and fondues, besides a selection of Belgian bon bons. The company says their staff is well trained to prepare the above delicacies and undergoes regular trainings to upgrade their skills and service levels. The brand is headquartered in Ahmedabad with corporate office in Hyderabad. It has several outlets across Ahmedabad and various other parts of the country. The Chocolate Room also has its exclusive outlets in many other countries.