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Los Angeles-based burger chain The Counter, is entering India. With over 3,000 different combinations, a burger at The Counter will cost a minimum Rs 400.
Los Angeles-based burger chain The Counter, is entering India. With over 3,000 different combinations, a burger at The Counter will cost a minimum Rs 400.
"In India, we either have lower-priced burgers or the ones available at the coffee shops of 5-star hotels. There is a huge gap and potential between these segments, which we hope to fill through The Counter with a fine-dining positioning." - said Gaurav Marya, Chairman, Franchise India, which is partnering The Counter in India.
The Counter is planning to open a dozen outlets in Mumbai and Delhi in the first phase. Globally, it sells its "custom-built" burgers through 33 stores in the US and four outlets in Dublin, Kuwait and Jeddah.
