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The Indian apparel industry is a great example of a competitive market that is constantly getting tougher with new entrants invading the industry. New business ideas along with different and unique offerings can easily be witnessed from brands in order to create a name for themselves, both as a brand and an individual.
But despite the rising competition, some apparel brands have managed to sustain themselves in the market with their quality offerings along with loyal, patent customers. Manyavar is one such brand that has successfully managed to attract modern-day consumers by amalgamating the traditional culture with the latest fashion trends.
Manyavar Brand’s History
With a vision of re-inventing the men’s ethnic wear category, Manyavar took birth in the form of a family business by Ravi Modi in 1999. The ethnic touch to the latest apparel designs grabbed the market that helped the brand to evolve successfully within its segment.
Soon the brand became synonymous with wedding wear along with festivals wear in later time. While dressing the world’s elite with the finest and best Indian elegance, Manyavar soon became a one-stop destination for grooms and men of the families for weddings and other festivals. Today, Manyavar is India’s leading celebration wear brand for men that made it a must entrant in the Top Franchise 100 Brands List.
Cementing Reputation across the World
Manyavar’s sheer focus on ethnic and iconic attires has allowed the brand to create a healthy reputation in both the national and international market. The brand has soon been among the major runners in the retail industry hub, acquiring a total area of 4,50,000 sq ft with 450+ stores that include 12 international stores, 60 flagships across 173 cities in India, USA, Nepal, Bangladesh, and UAE.
The inspiring journey of Manyavar started in a 1000 sq ft office space with an investment of about INR 10,000. The brand started to attain fame from the very first year of operation, since then Manyavar has been conquering national and international territories by cementing their excellent reputation.
Franchising Facts
Franchising commenced in: 2000
The investment required: INR 20 lakh to 1 crore
Agreement terms: 9 years
Mohey: Manyavar’s Brainchild in Women Centric Segment
After making it big in the men’s celebration attire segment, Manyavar decided to extend its reach by targeting the female audience. Keeping the concern in mind, Manyavar launched “Mohey”, a celebration wear for women in 2016.
Mohey is now offering gowns, sarees, suits, and handpicked lehengas that are available at more than 50+ stores in India.
Now, whatever the occasion or festival is, Manyavar and Mohey will be joining the celebration together, providing beautiful and ethnic apparels to men and women both.
Franchise 100
The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.
