Bangalore, February 8, 2008: Bollywood`s original bad guy Mr. Gulshan Grover created history in the city of Bangalore as he and his entourage of bikers crashed the barricading wall of The Loot cartons at the entrance of the store. The gang then proceeded to fill their gunny bags with goodies offered at unbelievable prices. This is the most dramatic and unique launch of India`s first multi-branded discount store The Loot in Bangalore. The distinctive inauguration act is now become signature to The LOOT, contrary to the mundane ribbon cutting. The LOOT display furthers the store`s integral message - `Great Steals on Big Brands.` The LOOT currently operates 30 stores in cities like Mumbai, Delhi, Jalandar, Amritsar, Pune, Surat, Ahmedabad, Aurangabad, Navi-Mumbai, Mysore, Bangalore, Jabalpur, Raipur and Nashik. Shortly opening stores in cities such as Bangalore (Bhanshankri and Rajajinagar) , Indore, Patna, Kutch, Vapi, Ghaziabad, Faridbad, Bikaner, Nagpur, Jalgoan, Goa, Pune( Fatima Nagar, Satara Road, M.G. Road, Aund), Guwahati, and Mumbai (Lokhandwala, Santacruz, Bombay Central, Vasai and Kalyan) are on the anvil. The store is all set to open its 15,000 sq. ft Bangalore store, which is the largest amongst The Loot stores. This first The LOOT store in Bangalore is located on India`s top discount street of Marathalli Road. This is the 30th The LOOT store to open in the country. The LOOT plans to take the city by storm by opening 10 more stores in prime locations. With a multiplying growth rate since last year (2006-07) they have seen an increase with a top line of 25 crores and plan to end the current financial year at about 60 crores. To propel the growth of the company and to move to the next level, they have invested skillfully in IT & Supply Chain Management. They have invested in India`s first surplus warehouse of 60,000 sq. ft equipped with the latest technology. Their focus is also on personnel training and great emphasis is being laid on preparing the back end to take growth to about 100 stores by the end of year 2008-09. "The LOOT" is India`s first multi-branded discount store in Garments, Footwear and Accessories offering customers a wide range of branded products with discounts of minimum 25% which goes up to 60% all 365 days of the year. Loot has mastered the art of disorganized to organized retailing with professional management - The LOOT currently offers the right mix of formals, semi-formals, casuals, kids & sports category of garments, footwear & accessories. Though The Loot is a Multi brand Discount store, it offers their customers international shopping ambience, good customer service, not only they promise value for money but also make sure that their customers get quality products. It is neither a factory outlet nor a second`s store and it DOES NOT SELL ANY DEFECTIVE, SHOP SOILED or SECONDS stocks. They truly stand by what they define themselves to be-The multi-brand discount store. The store retails brands like Pepe Jeans, Puma, Reebok, Fila, CAT, ID, Red Tape, Marco Ricci, Nautica, Umbro, New Balance, Adidas, Nike, Spykar, Kappa, Bossini, Wrangler, Lee, Lee Cooper, Pepe Jeans, Rifle, Ragz jeans, Recap, SF jeans, Parx, Park Avenue, Van Huesen, Allen Solley, Arrow, Turtle, Cottons by Century, Thomas Scott, Blackberrys, Tuscan Verve, W, Sepia, Welspun, Lilliput, Giny & Jony, Disney, Ruff Kids, Lee Youth, Little Kangaroo and international brands like Banana Republic, GAP, Old Navy and Mercedes. The Loot launched its new Brand Campaign with Gulshan Grover as its Brand Ambassador- The master is at work. This was a chance to encash on the `BAD MAN` image of Gulshan Grover, sharing tricks of the trade for the benefit of the consumer. The creative concept adopted by The Loot revolves around the villainous character who is a skilled lootera and makes leading International and Domestic brands available at discounted rates (upto 60%) to the consumers. Through this campaign, the Loot aims to leverage the negative shades of Gulshan Grover to lure the consumers by influencing their desire for great steals on big brands.
