French lifestyle brand Marie Claire has now entered into the beauty and wellness vertical in India with the launch of Marie Claire Salon, Wellness and Academy. Marie Claire has already launched its flagship store in Bangalore and now we are coming up with 3 more outlets in Hyderabad through franchising.
In conversation, Vandana Bhardwaj, Director, Marie Claire Paris Salon, Nails, Wellness and Academy in India, talks about key success factors in a salon business, the importance of interiors and much more...
Key factors of a salon business
Location, Staff, Marketing and Management, these are the most important things in a salon business. It depends on the franchises how they manage the store and drive success, but franchisor support also plays a crucial role in this. Location is one of the most important things in a salon business. It can be considered as the Father of a successful salon and spa business and quality of services as the mother of it.
Growth Drivers
Currently, our first target is to reach 100 stores in the next 3 years. People are accepting our brand very well, they like this brand. Since the brand is from Paris and people know Paris as the fashion capital of the world. So this factor works well in our favour.
In addition to this, the interiors of our store have attracted man customers and they have acquired an instant likeness towards it, as it makes them feel very relaxed. Of course, the quality of the services is the deciding factor behind the success of any salon business.
Importance of Interiors
In a salon business, the interiors need to be attractive and relaxing at the same time. If people are not fond of your interiors, they wouldn’t like to come there again and again. They would be bored of it and may find it mundane.
Creating Job Opportunities
We are planning to start an academy, wherein we will provide courses to students for hairdressing, makeup etc. After they complete the course, we will be providing them with jobs within our own salons.
Ensuring Uniformity
If anyone wants to ensure uniformity in all their stores all over the nation, the franchisor needs to be in control of all the necessary things, like, furniture, architecture, products used etc.
Desirable Qualities in a prospective franchise
We would prefer a franchise partner who is ambitious and focused. We are basically very choosy with our prospective franchisees and conduct all necessary verifications before giving a franchise.
