Are you a tea person or coffee lover? There is no point in asking this question because both of them are correct at their place. It often depends on where you are sitting. If you are in between some tea lovers, you must not appreciate coffee a lot and vice versa. Praising tea or coffee against your will may be a bit uncomfortable but having a business as your coffee shop can be soothing yet profitable.
Coffee is never out of trend. People may shift from espresso to dalgona or from latte to macchiato, but their love for beans will never end. Understanding this perpetual demand, many people open a coffee shop and very few of them make it profitable. They hire good machinery, hire baristas, outsource the finest quality beans, but still fail to attract an apt amount of customers. Addressing the problem, we have jotted down some simple to follow yet crucial tips for you to make your current or future coffee bar highly lucrative.
Choose the area
You win a fraction of the match when you know your arena. That means, while opening a coffee shop, you must know the area you are operating. Knowing the area will help you decide how much you need to invest. For instance, if you are not a big chain with extensive brand value, then there is no point in having the same pricey menu for all the areas.
After knowing the outer area, you will get an idea of how much area you need for your shop. You can start with a smaller area and can go with a large area as needed. On average, a small coffee shop sums up in or around 600-800 square feet. Medium coffee shops which serve some snacks also need an area of anywhere from 1000-1500 square feet, and large, full-service coffee shops can be anywhere from 1500-2500 square feet.
A Unique Theme
One thing that makes you different from your competition is your uniqueness. The more unique you are, the more people will want your service. To take it further in terms of business you must decide on a unique theme. Depending on your area, you can go for a stylish ultra-modern theme or a trending retro one. A combination of garage look and wooden flooring are some of the trending ideas for now.
People love to enjoy coffee either while talking to someone or while reading something. In both cases, you need to make your shop's ambience elegant, simple and appealing. Remember coffee is different from liquor and people are more conscious of what they are listening to while drinking coffee. You need to be extra vigilant of your customer’s needs and likes.
Serving
Serving is an important part of any coffee parlour. There are two main methods of serving in the coffee parlour: first, you serve coffee on the table and second is to let customers pay and get the coffee on the counter, both ways are convenient and need some extra care.
If you plan your cafe to be a self-service cafe, you must maintain a proper flow, which we will talk about in the next section. If you plan that your baristas will take care of serving part, make sure they do not take a lot of time while serving. Also, try keeping the menu colloquial with easy to read fonts. Managing colour contrast between drinks and crockery is one of the simplest but creative steps you can follow at the time of serving.
Correct Type of Furniture
The type of furniture is something you should never ignore. Having nice quality and useful furniture is what a coffee bar is all about. Choosing the right colour or finish on the tables may sound a bit unusual to some businesses but this can make or break your business.
Imagine that you choose furniture that most people do not like. This kind of furniture will make them want to never return to your business and no business will ever want this to happen.
Maintain Fluency
Flow plays a crucial role while in a business. In a coffee business also, you need to maintain fluency. Not just by ensuring a good cash flow, but helping your baristas to move in shop swiftly, can lead you to success.
Now, customers want their orders to be served quickly and if it's not done as per their likes they start finding other alternatives for your business. So, if you are designing your shop to serve best, the flow should be the bull’s eye for you.