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Establishing and running a successful beauty salon has become a daunting task in modern time. The demand beauty and wellness is witnessing has recorded tremendous growth in the last couple of years with new startups and entrepreneurs invading the industry with different business ideas.
Running a salon business is no more a cakewalk. The increasing competition and penetration of national and international brands are making the beauty eco-system more competitive than ever.
However, some basic rules and tactics could be adopted in order to make a beauty salon business successful in today’s beauty and wellness market.
Location is the key
Location plays a major role in determining the future of any businesses. There had been several brands that stormed into the industry with an ideology of becoming a major beauty brand but failed to attain their vision because of poor location and footfall.
Bharti Taneja, Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Group says, “For instance, it will be highly beneficial to open a salon in a mall where the footfall is always frequent – or in fact, high. Plus, it will save a lot of your advertising cost spent in publicizing your venture. But, a parlor in a retail hub (mall) can only cater to specialized services in beauty or hair and not bridal services.”
Provide Offers and Discounts
The new age customers are becoming crazy for massive discounts and offers. Business owners could attract the modern day customers, generating and increasing their brand’s image. With the introduction of so many online platforms and mobile applications, the customers are habituated to enjoy attractive discounts along with a quality salon experience.
“People tend to get tempted by attractive discounts and are more likely to avail services offered on lowered prices during the festive and wedding seasons. Therefore, always make it a point to introduce special offers, discounts before this period when more and more clients are looking for great deals,” adds Taneja.
Marketing and promotion
In order to make big in the competitive beauty salon industry, utilizing the marketing and promotion tools could well be the solution. Since the digital platforms are hugely impacting the business sectors, utilizing them for promoting and marketing a brand has become a modern trend in today’s time.
Thus, incorporating the above-mentioned points could help your beauty salon business improve and elevate, attracting new customers along with building a strong customer database.
