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The Indian health and wellness industry is all set to experience its first ever World Fitness Festival, blending in fitness and entertainment.
Top entrepreneurs have been joining hands with new startups in order to transform several offerings across various business sectors, the health and wellness industry among the latest, Shailendra Singh, the inceptor of Sunburn festival, has joined hands with numerous startups, announcing the next big festival concept?World Fitness Festival.
The booming health and fitness industry has certainly grabbed people's attention who want to not only live a healthy lifestyle but also establish a business in the same sector.
The World Fitness Festival could be the next big festival for fitness freaks and brands from India and across the world.
Blending in Fitness with Entertainment
Festivals like Tomorrowland and Sunburn have been making waves among the new age people. People are spending a huge amount of money for gaining an experience of a lifetime at these festivals, coming back with a fitter self.
Today's entrepreneurs and startups are looking to bring music and fitness together, creating a big event. India is all set to witness the World Fitness Festival, bringing people together dancing and enjoying music along with coming outside, playing, and working out.
Shailendra Singh, Inceptor of Sunburn shares, "World Fitness Festival is a unique idea. It originated with the current energy of the youth. With the new generation giving a lot of importance to their appearance and staying fit compared to the older generations, the festival originated with the idea of combining wellness and fitness with partying."
Creating a Massive Opportunity in India
The Indian wellness industry is emerging as one of the fastest growing businesses, both nationally and internationally. The wellness tourism market recently recorded a value at $639 billion in 2017 that is expected to grow more in future.
"This festival will be a massive opportunity for India. People come from all over the world for spiritual retreats, meditation, and Ayurveda; now they will have a choice of fully immersing themselves into a full weekend of fitness while witnessing some truly incredible concerts at night," adds Shailendra.
