Popular social media platforms such as Facebook, Instagram, Twitter and YouTube, have become an indispensible part of people’s lives. Businessmen and entrepreneurshave realized this fact and that’s why they plan different tactics to benefit from the social media trends and to remain in the minds of their customers.
One such social media trend is video marketing. There are numerous reasons as to why videos are being preferred by the consumers more and this fact has given birth to the concept of video marketing.
If you are in any wellness business, video marketing could be a great marketing strategy to fuel your business. Here are four reasons as to why video marketing plays a crucial role in escalating your wellness business.
Instant Boost in Conversions and Sales
In the marketing jargon, conversion refers to the process that converts a customer who browses your website into a paid customer. As per recent reports, adding a video on the landing page can increase conversions by 80%.
Videos also lead to an increase in sales. Studies reveal that 74% of the consumers who watch the videos about a product make consumers buy that product.
Videos Build Trust among Consumers
Building trust among consumers is one of the most difficult things to achieve when it comes to business. When you start off with a business in the market, you have to ensure maximum customer retention, and, in order to gain it, you have to tell them what you have gotten in your products.
Videos make a great help by putting the best features of your product out for the consumers. According to studies, 57% of consumers say that video gave them more confidence to purchase online. Apparently, videos can be beneficial to gain trust and ultimately customer retention.
Video-friendly Search Engines
Videos allow increasing the time spent by visitors on the site. This gives the site longer exposure; hence it builds trust and signals search engines that the site has a good content.
Statistics show that the site will be 53 times more likely to show up first on Google if you have a video embedded in your website. Adding videos on your YouTube account also makes a huge difference in the ranking. Just make sure to have a catchy title and description, and of course great content.
Video Engages Social Media Shares
Social networks also encourage video content with their especially-introduced ‘Videos’ feature. For instance, Facebook has introduced various different features to publish videos such as ‘3600 Video’, ‘Live Video’ and ‘Top Videos For You’ which has given videos a platform. Instagram has also come up with features like ‘IGTV’ which also gives video marketing a boom.
