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Redefining The Fashion Mantra Via Franchising
Roman Island has become one of the leading brands for men’s clothing, footwear and accessories in a very short span of time. As a subsidiary of the renowned KRD Group of Industries, Roman Island has drastically started marking its presence in the fashion biz and is one of the fastest growing fashion brands across the world.
The brand is known to offer a vast range of fashion products at very affordable prices along with premium quality.
Apart from having the privilege of being a leading brand, the brand has added another feather in its cap by securing a place in the Top Franchise 100 brands list and is all set to become an inspiration for the budding entrepreneurs.
Business Model
With its foundation in the year 2011, the brand started as an MBO with 200 stores and has now increased exponentially across India and other countries. The brand has a fair understanding of what the customers need and promise them to offer it to them in a rather affordable range yet high quality fashion. This makes the brand a popular choice among the millennial.
Recently, the company has launched shirts and t-shirts starting from an attractive range of Rs 499-299 respectively, in order to post a dramatic increase in sales and a growth of 40%.
Franchise Overview
The brand operates on a franchise business model. The brand started franchising in 2015 and so far have launched 111 franchise stores across the country along with offices in Dubai and Tanzania to capture the overseas’ markets.
“I opted for franchising model since it has various advantages. First and foremost, it helps the brand owner to expand rapidly without spending an exorbitant amount of time, money and resources in order to scale up within a short time. This neatly fits into the overall ecosystem of business,” comments Charan Reddy, Chairman and CEO, Roman Island, on its franchising model. The plan is to have a minimum of 60 franchisees i.e., five franchisees a month over the next 12 months.
Franchising Facts
Year of Franchising: 2015
Total Outlets: 111, all franchisees
Area: 500 – 1000 sq. feet
Investment: Rs 10-15 lakhs
Expected ROI: 6 months
Expected Breakeven: 6 months
Franchise 100
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.
Wish to buy a franchise? Click here:
https://www.franchiseindia.com/brands/Roman-Island.19059
