In an interaction with Amol Arora, Vice Chairman & Managing Director, Shemford & Shemrock Group of Schools, we tried to understand the franchise business in the education sector and how a brand succeeds in doing so.
Here are the excerpts from the interview:
Engaging programs dictating the market of the schools business
First, the franchise mode is gaining immense growth and popularity. This trend is fueled by increasing demand for quality education among parents. As a result, there are more opportunities for educators to design an environment where kids can come and learn in a fun environment.
Moving on, the preschool business will continue to grow. It is perhaps the best time for entrepreneurs to open a preschool. The changing society is acting as a growth factor, where more parents are preferring quality knowledge in the early formative years of their children.
The inception of the Shemrock preschools
In 1989, my mother was searching for a suitable preschool for my sister. But she couldn’t find anything worthy. So, she decided to take the matter into her own hands and established Shemrock Preschool. Having a background in Home Science and child development, she was well-equipped to establish a fun-filled learning environment. The school introduced a revolutionary concept and was hugely popular among parents.
Current presence
Currently, we have 625+ branches in India, Nepal, and Bangladesh. We are also one of the fastest growing school networks in the region, with new schools opening every week.
How is Shemford Group of Schools creating an immersive learning experience for children?
At Shemrock & Shemford Group of Schools, we are dedicated to creating learning environments where children enjoy the learning process and love to attend the school. Everything is child-friendly - right from the school design, interiors, teachers, curriculum, toys, classrooms, books - focused on ensuring joy in the learning process. Following the same philosophy, we have touched the lives of more than 4 lakh children.
Opportunities and personalized support for students
We have a curriculum ShemEduMAX, which is designed to ensure the overall development of children.
ShemEduMAX: Our Innovative and Futuristic Approach:
Meeting the needs of the children and parents alike, Shemrock & Shemford Schools are powered by a carefully-planned and dynamic curriculum- ShemEduMAX.
ShemEduMAX empowers students with the knowledge and skills to meet the complex demands of modern society as responsible individuals. It is a Child-Centered Curriculum with Engaging Teaching Methods and Personalized Assessment in a Conducive Learning Environment. Designed by Award-Winning Educationists of India, the curriculum is the result of over 30 years of extensive research and teaching-learning experiences.
Pillars of ShemEduMAX:
Life Skill Based Program
We have a comprehensive life-skills development program which includes Development of Thinking Skills, Personality Enhancement and Enhancement of English Communication Skills.
Uniquely Mapped Curriculum
A curriculum that promotes a love for lifelong learning, confidence to tackle challenges, develop leadership qualities, remain curious and motivated.
Engaging Teaching Methods
We make teaching-learning process an interesting and joyful experience wherein both teachers and children are involved.
Personalized Assessment
We have a Continuous Evaluation Process, which helps in a personalized assessment of each child, helping to maximize her potential and develop the right attitude for life beyond the school years.
Sanskars
We believe, ‘Values are caught and not taught’, therefore, through our moral education process, we focus on instilling the right values and virtues in our children right from the early years.
Expansion plans
Our system is well-defined and polished such as design, recruitment, training, and curriculum and we are opening two schools every week. We want to take the SHEMROCK & SHEMFORD brand forward all over the world. Our goal is to set up 10,000 schools in 25 countries by 2025.
Franchising Facts-
