With more than 50 years of experience and after opening over 500 stores worldwide, Marco Aldany, the hairdressing and aesthetics chain of Spain is all set to expand its footprints in India.
In conversation with Franchise India, Yogesh Samat, Chief Operating officer of Modi Marco Aldany Pvt. ltd., talks about the expansion plans of Marco Aldany India.
It’s Journey in India
Alma Beauty Corporation and V K Modi Group brought this brand to India two years back. In the span of two years, the brand has in total 10 stores, out of which 8 are self-owned and two are franchise opened.
Samat says, “There are plenty of brands including international brands in India, and we are not in a hurry to expand. We are here to stay, might as well take those steps carefully and form our foundation strong.”
Educating the customer
The brand believes that being a renowned international brand does not mean just to open stores everywhere and think that people will come. It believes that customer based is built upon the kind of services it offers and the experience, which the customer takes back with him/ her.
Samat says, “It is the brand’s duty to let the customer know about its uniqueness by the service it provides. All brands provide the same service but its different how they deliver or present it to the customer.”
Specially Trained Staffs
Marco Aldany gets its staff trained from European School of Image Professional (ESIP), which was opened prior to the opening of stores so that the staffs are well trained.
Yogesh says, “We take our job very seriously. Even when we offer the franchise, we have made it mandatory for the franchisee and its staff to take classes in ESIP. And if they deny we have penalty fee for them.”
Expansion Plans
The main qualities for the potential franchisee, that Marco Aldany India looks for is that the franchisee must believe in the business, and not just on the money making part but for the overall growth of the brand name; the other quality is he/ she should aim to open more than 1 store.
Yogesh adds, “There are brands, which give only figures of how many stores are they going to open in future but no one talks about the figures, of how many got shut down or could not withstand the failure in business. This is what we have learned that we better go slowly; take baby steps than just opening and shutting stores everywhere. We will open 100 stores within the next three years in North and West India, out of which 30% will be company-owned models and 70% will be franchise owned models. We want to go slow because we want to stay.”
For those who want to take up franchises of Marco Aldany, the investment required would be 75-80 lakhs, Roi would be 24-28% and the payback period is 2-2.5 years.
