Titan to expand into newer markets

Titan Company Limited will expand all its retail formats in newer markets with newer formats and more specialised formats betting big on the franchise route.

Sharing the same, Ravi Kant, CEO – Watches and Accessories Division & EVP – Corporate Communications, says, “The ability to create franchising models and make them work effectively over time is a capability that helps expand all our retail formats to newer markets. It also enables newer formats, more specialised formats like Mia, Helios and Fastrack scale up quickly.  Today, we have established our retail network across the country with a strong presence in metros as well as in tier II cities. What has worked for us is a good retail strategy that uses a combination of our own establishments and capable franchisees.”

Titan Company Limited is a pioneer in franchising having opened its first franchise store ‘World of Titan’ in 1989. Today, the Titan group includes over 300 franchisees many of which have multiple stores across varied formats - World of Titan, Tanishq, Titan Eye Plus, Helios, Fastrack, Mia and Gold Plus.

“The key to building a successful retail network using the franchising model is in picking the right franchisee. We look for good retailers that have a customer centric approach and a long term outlook. It is important that they know the local market well, invest in good people, follow processes and go the extra mile to elevate customer experience at every touch point,” Ravi adds.