Titan to foray into ethnic wear under Tanishq brand

The Tata Group company is readying a strategy to introduce premium ethnic wear and accessories under Tanishq brand, reported The Economic Times. 

Apart from jewellery and watches, Titan also operates in categories such as eyewear and multi-brand watch retail through Titan Eye Plus and its Helios stores respectively. Earlier this month, the company struck a 49:51 retail JV with Montblanc, part of the Swiss luxury jewellery and watch company Richemont Group.

Titan, which plans to open around five Montblanc boutiques across the country by March, is also planning to launch Swiss watch brand Favre Leuba, which it acquired for around Rs 14 crore in 2011, further added the report. The brand also offers franchise opportunities across India and is one of the biggest players in the categories it is operating in.