TO THE NEW, a digital tech services company has announced the launch of Idanim, a meditation and mental wellness app. Idanim is specifically designed for business professionals to improve productivity, confidence, fulfillment and sleep through mindfulness. The app has over 500 guided meditations in more than 40 categories by world-renowned teachers.
Idanim is a Sanskrit word which means ‘Now’ or ‘Present Moment’. By encouraging mindfulness at the workplace, Idanim aims at enabling professionals to be present in the moment, enhancing focus and positivity - thereby increasing productivity and business growth.
A WHO-led study estimates that depression and anxiety disorders cost the global economy USD 1 trillion each year in lost productivity. The report also said that for every USD 1 put into scaled up treatment for common mental disorders, there is a return of USD 4 in improved health and productivity.
Idanim is meant to reduce anxiety, stress and increase productivity multi-fold. It was during the global pandemic when the founding team of TO THE NEW thought of creating a mindfulness app for its own people that helps them reduce anxiety and stress, increase productivity and instills a sense of connect with each other. Idanim has been recently launched for other organisations.
Commenting on the launch, Raman Mittal, Co-founder, Idanim said, “We are proud to launch the app for the external world. We strongly believe that mindfulness has played a key role in our overall growth and made us amongst the top 100 companies to work for. We are really excited to bring Idanim to the entire corporate world in order to help businesses introduce a promising transition in their team and the culture. Created for meditators at all experience levels, Idanim will help create happier employees, leading to lower attrition, higher productivity and happy customers.”
The app leverages machine learning and data engineering to deliver highly personalised experiences to its users. With an easy-to-use interface, the app caters to both beginners and seasoned practitioners wherein a user can select from over 40 meditation categories including stress, productivity, compassion, relationship with colleagues, sleep, focus, confidence, indecision, and more. One can practice various techniques, such as Yoga Nidra, Buddhist & Zen Meditations, Chakra & Yogic Meditations, Emotional Healing, and Qigong, as per their interest with Idanim.
Idanim boasts of a select team of teachers hailing from different parts of the globe such as the USA, Canada, Australia, India, and Singapore including mindfulness coach at Insead Business School, an Ex-trainer at Google, a best-selling author and a Board Member of the Meditation Association of Australia.
