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The 3Ts: Technology, Tools & Trends can make or break your business. Keeping up with these 3Ts can be the difference between staying in the game and getting left behind. The huge part of being successful is staying ahead of the crowd. The beauty industry is continuously evolving and the trends in this industry are changing dramatically over the years.
Thus, it is necessary to stay abreast of these trends and imply into your beauty business for better profits. Here are the trends that are going to transform the beauty industry in 2019.
Eco-Friendly
Plastic pollution is becoming an increasingly urgent concern and the beauty industry is a principal contributor to this pollution. The beauty industry has created 120.8 billion units of packaging in recent years, 40% of which was made from rigid plastic. Now, the beauty industry is keen on reducing the impact of plastic pollution, with new eco-friendly packaging strategies.
New plastic-free packaging, such as naked packaging, Biodegradable packaging, plantable packaging, glass packaging etc. will be trending in the beauty industry this year.
Increasing Role of Technology
Technology has revamped every industry to ease the work of people. The biggest trend shifts in the world of the beauty industry are that everyone wants to receive information on the go (mobile), from SMS notifications to flexibility with online booking. With spare time being a luxury to most people, technology has eased the life of both business owners and customers.
Earthly Skincare
The skin category continues to explode with more natural, clean and organic products. The beauty industry has witnessed a major shift towards more organic and natural skin care. There is a perception that skin and mind are linked and there's a connection between skin care and wellness. Thus, people are now opting for natural skin care products. The organic products market in India has been growing at a CAGR of 25 per cent and it is expected to reach ?10,000-?12,000 Crore by 2020.
Personalization and Customization
Personalization of beauty products came into limelight last year. One size fits all is no more acceptable in the beauty industry. With growing awareness and availability of customized products, consumers are readily accepting this trend. They now want products designed especially for them while addressing their concerns and needs. Even brands are using data and customer input to create products for a universe of one is a new form of luxury.
