Top 7 Popped & Baked Chips Brands in India

We all love binging on chips, but we are well aware of the harm they cause to our health. Enter the world of the popped and baked chips brand in India. If you are trying to eat healthy, there’s something with the same addictive flavors, the gratifying crunch, and the fulfilling taste. These are usually made from whole grains, millets, or lentils, include more fiber or protein, and are generally easier on the stomach than your typical deep-fried chips. Let’s quickly explore the top 7 popped & baked chips brands in India.

The Market Overview: Popped & Baked Chips Brands in India

The baked chips market is projected to grow at a compound annual growth rate (CAGR) of 5.56% from 2025 to 2030, from an estimated USD 1.68 billion in 2025 to USD 2.20 billion by 2030. The healthy snacks market in India brought in USD 3,849.1 million in 2023, and by 2030, it is projected to grow to USD 6,427.5 million. Chips and ethnic snacks (such as namkeen and bhujia) have always dominated the market. On the other hand, the market for healthy snacks, such as baked and popped chips, is expanding significantly.

Although the organized sector—packaged snacks from well-known brands—is expanding quickly, the unorganized sector—local stores, street vendors—still occupies a significant share of the market. Regional differences exist in snack tastes. South India likes crispy snacks, while North India likes traditional ones. While Eastern India consumes a lot of savory snacks and street cuisine, Western India has a huge demand for packaged snacks.

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The Key Market Trends:

• Health and Wellness: The increasing need for healthier snack options is a significant trend. Customers are actively looking for natural, low-fat, low-calorie, baked, non-fried snacks, and gluten-free items. The Indian market for healthy snacks is expected to grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2030, reaching USD 6,427.5 million. The trend of "smart snacking," which prioritizes wholesome and energy-sustaining foods like whole grains, nuts, seeds, and fruits, is expanding 1.2 times more quickly than usual snacking.
• Demand for Popped and Baked Chips: As customers look for lower-fat options to fried chips, popped and baked chips are becoming more popular as part of the healthy snacking trend.
• Regional and Ethnic Flavors: Snacks with regional and ethnic flavor characteristics are becoming more and more popular. To satisfy a wide range of tastes, manufacturers are experimenting with regional tastes.
• Premiumization: A trend toward pricing is evident in consumers' growing willingness to spend more for gourmet and specialty snack goods.
• Convenience: Hectic lives and an increasing number of people in the workforce are driving the need for ready-to-eat, convenient snacks in smaller packaging shapes.
• Growth of E-commerce: Online platforms are helping to make snacks more accessible, particularly in Tier 2 and Tier 3 cities.
• Sustainable Packaging: As companies investigate biodegradable, recyclable, and compostable materials, there is an increasing focus on sustainable packaging.

Top 7 Popped & Baked Chips Brands in India

1. Too Yumm! (Guiltfree Industries Ltd.)

You might have seen fitness freak and cricketer Virat Kohli appearing on TV and promoting eating chips. Yes, we know it is a bit surprising to see an athlete encouraging people to eat chips, but there’s a twist.

In India's popped chip market, Too Yumm! is undoubtedly one of the most well-known brands. They are well-known for their "Karare" line of wheat-based baked chips and their "Fox Nuts" (makhana)-based popped snacks. To satisfy a wide range of taste buds, they provide an extensive range of flavors.

Key Features:

• Pay attention to popping technology, which produces textures that are extremely light and crispy.
• Innovative tastes that frequently combine contemporary flavors with classic Indian spices (e.g., Masala, Cream & Onion, Chilli Chataka).
• As of March 31, 2024, Too Yumm generates $967 million in sales annually. They are well-known because of their wide range of products and excellent brand identity

2. Happilo

Happilo has expanded into the popped snack market with its roasted and popped quinoa puffs and other grain-based snacks, despite being best known for its dried fruits and nuts.

Key Features:

• It has been making use of its great brand recognition in the market for healthy snacks.
• It has a strong online visibility and growing availability in physical stores.
• Although Happilo's entry into the popped snack market is relatively new, their well-known brand and emphasis on wellness and health are probably going to help them expand in this market.

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3. TagZ

Indian food company TagZ is well-known for its popped potato chips. What sets them apart is summarized as follows that they fry the potato chips using a "popping" process. This involves high temperatures and pressure, which produces a lot less fat than regular fried chips.

Key Features:

• At the moment, TagZ generates INR 15 Cr in income annually. Since its start, it claims to have served over 30 million customers and sold over 50 million packs of potato chips.
• Compared to ordinary fried potato chips, they are said to contain 50% less fat.
• Though availability may vary, they offer a variety of flavors, including traditional Indian selections like Cream Onion Divin', Masala Trekkin' (Masala), and Salt Trippin' (Salted), as well as more unusual or "bar snack" inspired flavors like Beer n Barbeque, Thai Vodka Tom Yum, and Italian Wine 'N Cheese. They also offer flavors like "Dribblin' Italian Cheese."

4. Bagrry's (Health & Happiness (India) Pvt. Ltd.)

Breakfast cereals and snacks are among the health food items that Bagrry's is well-known for. They sell baked multigrain chips, which are marketed as a healthier snack choice that combines the benefits of several grains.

Key Features:

• Emphasis on utilizing a variety of grains to boost the amount of fiber and nutrients.
• In the health food industry, Bagrry's is well-known, and their baked multigrain chips appeal to a particular group of consumers who are health-conscious.
• In the category of baked chips as a whole, their market share is probably increasing gradually.

5. Cornitos (GreenDot Health Foods Pvt Ltd)

Although their nacho chips are their best-known product, Cornitos also sells baked tortilla chips and popped corn snacks. With an emphasis on corn-based goods, they aim to offer healthier substitutes for conventional fried snacks. They are providing a range of baked and popped alternatives to traditional potato chips.

Key Features:

• Cornitos holds a considerable stake in the specialty market of nacho chips and is progressively growing its influence in the broader baked and popped snacks sector.
• Their emphasis on unique and high-quality products appeals to a particular market.
• They are renowned for their genuine flavors and high-quality ingredients, frequently drawing inspiration from Mexican cooking.

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6. Tata Soulfull (Tata Consumer Products)

Tata Soulfull specializes in millet-based, healthful snack options. They have a variety of tastes of baked millet chips. They highlight the nutritional advantages of millets, which are high in fiber and minerals and naturally gluten-free.

Key Features:

In the market for healthy snacks, Tata Soulfull is gaining traction despite being a more recent entry than some more established competitors.
Using millets as the base component is a unique marketing advantage.
Their market share is expected to increase as more people become aware of the advantages of millet.

7. Why Fryy

Why Fryy is an Indian snack company that specializes in popping potato chips. Using a "popping" process that drastically lowers the fat level, they market themselves as a healthier substitute for traditional fried potato chips. "Snack Clean, Snack Lean," their tagline, captures this emphasis on snacking healthily.

Key Features:

• Why Fryy chips' unique cooking technique is their main selling point. Rather than being deep-fried in oil, they are cooked using heat and pressure, much like popcorn.
• The brand highlights that none of its products use artificial flavors, colors, or preservatives.
• The main statistic highlighted by Why Fryy is the 60% fat reduction in comparison to regular fried potato chips.

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Entering a market that is booming with good reason. Crunch no longer needs to be sacrificed due to changing tastes, more health consciousness, and the availability of high-end solutions. There is something for everyone, regardless of whether you are interested in keto, prefer protein snacks, or simply want to indulge without feeling guilty.