TRENT LAUNCHES NEW APPAREL FORMAT ‘FASHION YATRA’

Kalyan, October 20, 2008: Trent Limited, the flagship retail arm of the Tata group, today announced the launch of their newest venture, ‘Fashion Yatra’. The first store was inaugurated today by Mrs. Simone Tata, Chairman Emeritus, Trent Ltd at Metro Junction Mall in Kalyan, Mumbai. Commenting on the new format, Mrs. Simone Tata said “The strength of Trent Limited lies in being able to provide our customers garments that suit their specific needs. Fashion Yatra is our latest venture to provide customers in Kalyan really fashionable choices at great prices.” An international shopping ambience, a range which caters to every member of the family and prices that are truly value for money, the ‘Fashion Yatra’ shopping experience is definitely memorable. For women, the assortment ranges from saris and salwar kameez to western garments. Modern, stylized fits in easy to use fabrics and trendy colours are the highlights of this collection. For those looking for the tailored look, ‘Fashion Yatra’ also has an assortment of Ready-to-Stitch fabric. The price range is Rs 129/- to Rs 799/-. With kids being at the centre of today’s nuclear family, there is a wide assortment of hip and trendy garments for kids at ‘Fashion Yatra’. Catering to the age group of 2 to 12 years, the fashionable collection suits everyday needs of children. The prices start at Rs 99/- onwards. ‘Fashion Yatra’ also has an exhaustive collection for men. Formals, semi formals, denims, sporty and casuals are all available in the latest and trendiest styles. The price range is Rs 129/- to Rs 699/-. Footwear is available for all, and for the touches around the home our wide range of home linen completes the offering at ‘Fashion Yatra’. Keeping in mind the needs of the season a special range of festive wear has been created. Styles in gorgeous colours, textured fabric and special embellishments compliment the regular range at ‘Fashion Yatra’. For the people living in and around Kalyan, ‘Fashion Yatra’ will stand for a truly memorable shopping experience. So drop in and let your ‘Fashion Yatra’ begin.