Trigger Apparels which is a part of K G Denim has made an entry in the retail segment by opening a showroom in Coimbatore and also eyeing in the other cities like Mumbai, Delhi, Bhubaneswar and Pune for major expansion. The brand aims the consumers (aged 18-30) and is trying to tap the into the demand for jeans and casual wear. Trigger Apparels intends to get a national footprint deciding to open at least 100 retail showrooms through franchise route. "A store either company-owned or franchised would require Rs. 4-5 crore investments with an average area of around 1000 sq. ft. We think franchise concept has all the potentials to have our business pan India presence and ultimately reach the young customers," Trigger Apparels marketing Director N Rajagopalan said to our Reporter Subhro Prakash Ghosh.
