Truefitt & Hill to open five outlets by March

Following this, the company will open about 15 Truefitt & Hill outlets across cities like Chennai, Kolkata, Jaipur, Nagpur, Chandigarh, Guwahati and Kochin next year.

The brand presently runs seven outlets in Mumbai and plans to take it to 75 over the period of next three years. Of the total planned centres, 25 will be opened via the franchise route while 50 will be corporate-owned outlets. Lloyds Luxuries Ltd is the firm which owns the master license for the chain in India besides bordering countries like Sri Lanka, Myanmar, Vietnam and Nepal.

The group began sub-franchising in September 2015, and its first sub-franchise outlet will open in Indiranagar, Bengaluru, by March this year. Lloyds Luxuries, set up in 2013, also sells other brands like Barker Shoes, Deakin and Francis and Cirrus Press at Truefitt & Hill stores in India.

The brand offers luxury grooming items for men besides salon services. It also has a range of fragrances and men's grooming products such as after-shaves, bath and body soaps and shower gels.