TTK Prestige Limited looks for expansion with an objective of covering every town with a population of one lakh plus in the next three years. Prestige is currently present across 22 states and 275 towns. Over the past five decades, Prestige has emerged among India’s top kitchen appliance brands catering to the needs of home makers in India.
“Our objective is to cover every town with a population of one lakh plus in the next three years and we are progressively working towards that,” says company Senior Vice President, KG George.
“TTK Prestige is the number one national brand in Kitchenware category. The brand stands for reliability, durability and value for money. With us, franchisees can rest assured that they can never fail-credibility and the legacy of the brand is very critical for any franchisee model,” adds George.
The brand looks for franchisees that will drive the business. “We are not looking at investors we are looking for entrepreneurs,” quips George.
At TTK Prestige, every franchisee staff gets trained at least twice a year. It has a three-day training programme with one day each for product training, training on software, commercial and marketing initiatives, and third day on soft selling skills by an exclusive trainer. The company has got total kitchen solutions to the customer. Prestige also offers modular solutions with the widest range of options in terms of design, choice of materials, accessories and hardware. It exports its products to the USA, Europe, South Africa, Kenya, Australia, Singapore, Middle East, Sri Lanka and many other countries.
Today, Prestige has matured from a traditional pressure cooker brand to complete kitchen solution provider and is working to improve and change the lifestyle of every Indian household.