Tupperware India has unveiled its second exclusive brand outlet in Delhi at one of South Delhi’s oldest and most popular markets Kalkaji. The development is in line with the company’s recent announcement to pursue a multi-channel strategy.
The first Tupperware store in Delhi was opened in Paschim Vihar.
Deepak Chhabra, Managing Director, Tupperware India, said, “Delhi is a huge market and presents a great potential which is reflected in the increasing enquiries about our products in the past. The addition of another outlet will help us address existing demand effectively, reach new customers and bolster our share of the market.”
The newly launched Tupperware outlet will be run by outlet franchisee Prabha Golcha, who has been associated with Tupperware for over a decade.
Prabha stated, “Tupperware offers a wide variety of products which haven’t been explored to their full potential. A comprehensive showcase of products under one roof will bring the magic of Tupperware alive and will expand our customer reach.”
The brand is aiming to reach 35 million households, with plans to introduce over 30 exclusive brand outlets within the current year. Initially, Tupperware will be focusing on locations such as Delhi, Mumbai, Bangalore, Hyderabad, Surat, Ahmedabad, Patna and Pune for expansion.
All Tupperware products will be available on its o?cial portal. These products will also be listed on leading marketplaces like Amazon and Flipkart through Tupperware authorised sellers.
