Turtle switches to franchisee model

Kolkata based Turtle Ltd (turnover Rs 48cr), is switching to a franchisee model for expansion under the nameplate Turtleworld. It has signed on the Lifestyle chain for retailing the Turtle collection in three stores. Other plans include opening two stores on average in tier II cities: Cochin, Udaipur, Ranchi, Bhuvaneshwar. The target for this year is a turnover of Rs 75cr. currently there are 32 stores.