TWB Enhances Partners Program based on franchise model

The Writers Block, Asia’s leading technical communication and publishing services provider, has announced that it is seeking to grow its Partners Program aggressively. The “TWB Partner Program” has been designed to take the TWB Certifications to cities across India. TWB already has presence in over 16 cities including Bangalore, Mysore, Nagpur, Coimbatore, Vizag and Vellore through the TWB Partners Program. The program is founded on franchise business model. TWB aims to extend its presence to other unexplored cities through the program, where there is adequate scope to offer education and training services. The program is open to entrepreneurs and business owners in India and South East Asia who are passionate about education and understand the unique drivers of education domain in India. The program gives the partner three-year exclusive sale rights in the area. The sale right is renewable without a signing fee. Elaborating on the franchise business model of the company, Rakesh Shukla, Founder-CEO of TWB, states, “The minimum investment for a TWB relationship is about Rs. 5-6 lakh and will go up from there depending upon the territory which is classified according to earning potential. The investment is to be made in two parts – firstly, in signup fee for the exclusive access to this territory for lifetime, and secondly, in cost of creating the infrastructure in the territory.” “TWB needs a minimum area of a 1000 sq ft. to start operating, and this should be in an easily approachable area. The partner needs to provide these details while applying to us. However, through the exclusive territory right, a partner is allowed to set up any number of subsequent TWB Learning Centers in that territory in locations of their choice,” he further adds.