Two “Nichani” Brothers Take On Eyewear Giants

Two brothers, Kailash Nichani and Devesh Nichani, who believed that eyewear didn’t have to be expensive, decided to take on these eyewear giants with Glassic - affordable eyewear designs. Hailing from a family that has been in the eyewear business for 35 years, these two brothers have gained an understanding of customer preferences.

The Nichani brothers co-founded Glassic with a mission to offer eyeglasses and sunglass emphasizing on the quality. The Glassic website has a virtual try-on feature that helps customers identify the right frame for their face.

Kailash Nichani says, "We follow a lean supply chain model to cut unnecessary costs and make our products available under Rs.3000."

Devesh Nichani says, "We believe that shopping for eyewear should be fun. Glassic will make people want to update their eyewear as frequently as they update their wardrobe. We aim to alter the way people shop for eyewear.”

The eyewear brand launched its flagship store in Bengaluru with over 200 latest designs. The company’s other retail avenues include their online store, Whatsapp for Business and online marketplaces such as Flipkart and Amazon.

Kailash says, "As a brand, our goal is to have a presence among our customers, irrespective of the channel. We want to give customers the choice to either shop online or experience shopping at the store. We also believe that a retail store is a tangible show of what a brand is all about. It's the heart, soul, and brain of the brand."