Udaan Aims To Develop A Holistic Ecosystem For E-Rickshaws

After establishing its supremacy in northern states, electric rickshaw manufacturer -- Udaan has outlined its ambitious growth and expansion plan for the Northeastern region in India, the company said in a statement.

Revealing the expansion plan of the company, Mitull Batraa CEO and Co-Founder, Udaan Vehicles said, “Our vision is to become the leading e-rickshaw company in the northeast region of India by delivering innovative, reliable, and value-for-money transportation solutions. We aim to revolutionize last-mile connectivity and contribute to sustainable urban mobility while achieving significant sales growth and market dominance. North-East almost accounts for 40 per cent of the E-Rickshaw market in India. It is a very significant market for Udaan E-Rickshaw and we are aiming for big figures in the Zone.”

To strengthen its presence in the Northeast, Udaan has appointed Zonal Sales heads for both the East and Northeast regions. The efforts to create a network of distributors and dealers are going on full scale and the company has achieved commendable success in striking partnerships with local distributors, dealers, and retailers among others. These associations will ensure that prospective buyers get to enjoy their purchase, maintenance, and after-sales service experience in a completely hassle-free manner. 

“With our new range of products with 1200 Watt Motor and Controller Smart Connect Technology, we are confident to dominate the market. We have further extended our range with 48 Volt 4-Battery, 6-Volt 5-Batteries and Li-ion based battery products with CED Coated paint technology,” Mittul said.

Udaan has planned to roll out marketing and branding campaigns to raise awareness about e-rickshaw and promote their adoption among the target audiences. “To that end, a slew of promotional activities including digital marketing campaigns, setting up of hoardings, and collaborations with the local authorities and transport associations are being planned,” Mitul added.

The officials of the company are also in talks with governments and local authorities to push for the adoption of electric mobility in the North Eastern region. The deliberations are going on multiple fronts including policy formulation, charging infrastructure, and developing an ecosystem for EVs in the region. Besides, the company has on-boarded several banks and financial institutions to extend credit facilities so that prospective buyers can make a transition to the EV revolution without the cost coming across as a deterrent in their adoption process.