UK based Admiral plans to foray into India

‘Admiral’ a UK based company is all set to grace the international pavilion of Franchise India 2009. It is the seventh edition of the Asia’s Biggest Franchise and Retail Opportunity Show being held on November 26 and 27, 2009 at the Hotel Ashoka, New Delhi. The show presents a good opportunity for Indian and global brands which are into retail, franchise and licensing. It also assists in liasioning with brands to offer a pool of out-of-box business ideas and practices.

Admiral, established in 1914 as a World War I military clothing factory, had the main focus to produce uniforms for the British Royal Navy. Embracing their sailor roots, the company adopted its logo from the cuff mark of a British Admiral.  Admiral gained international popularity in the 1970s and 1980s when the brand supported the England football team and other renowned teams like Manchester United, Leeds United, Tottenham Hotspur and many more. With Admiral's deep heritage and new innovative products Franchise India looks forward to take Admiral to a new level.

The company now is geared to establish its footprint in India by leveraging Franchise India’s expertise after operating successfully in countries like Malaysia and England. With an enriched experience spanning over a century, Admiral is ready to enter now into franchising and licensing sectors at the same time.

Commenting on the sportswear brand’s entrance in Franchise India 2009 show, Vaishali, Business Head, Franchise India International, said “Backed by handful of achievements like in the year 2000 Admiral entered the world of cricket and became the official kit supplier to the England cricket teams; by 2001 Admiral had also become the kit supplier to the West Indies and South Africa cricket teams as well as supplying the Canadian team for the 2003 ICC Cricket World Cup held in South Africa. Admiral has made the right move by initiating a foray into the Indian market as media explosion has made Indians more aware of the leading international brands range where the sportswear industry is growing at a very fast pace.”

For more details about ‘Franchise India 2009’ log on to www.franchiseindia.com

Or contact: Payal Gupta@ 98113 90248, Email: gpayal@franchiseindia.net