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The Massage Company, the UK-based massage brand, has forayed in India with aggressive franchise expansion plans. The company has plans to open 50 massage centers across the country with a potential of delivering an estimated $50 million in revenues.
As per Global Wellness Economy Monitor report, India is poised to be at the forefront of the wellness revolution with the wellness real estate market in the country to be worth over $6088 million. In addition, a study by GSK in 2017 revealed that over 67% of workers throughout Asia felt that their working environment was causing them physical pain, with more than 60% stating that their work environment was causing them headache. The report found that this was the cause of a significant drop in productivity. These factors, says Elliot Walker, CEO, The Massage Company (TMC), were key to the company selecting India as the target for its first international market expansion.
“Massage is known to help improve over 25 different medical conditions. Indeed, the NHS in the UK recognizes massage as an appropriate treatment for many medical conditions. Our idea is to make it easier for people to benefit from massage and to make it a routine affair: once a month,” explains Elliot Walker, Founder & CEO, TMC.
TMC is the first membership-based massage business (MBMB) outside of the US with centers in Surrey, Kent and Buckinghamshire in the UK. “The membership model incentivizes customers to visit us regularly so that they can receive all the benefits of massage. Besides, we offer variety of treatment upgrades and have priced massage subscription quite reasonably,” shares Charlie Thompson, Founder & Managing Director, TMC.
The massage membership model has seen significant growth over the past 15 years in the US, underpinned by the proven benefits that regular, affordable massage by highly trained therapists have to offer. UK centers have so far opened with multiple pre-bookings in place and are already operating in excess of forecasted revenue.
John Holman, Director, Training, The Massage Company, further adds, “Being a membership-based business, we invest heavily in staff training to ensure a consistent quality of massage. We have a TMC Training Academy offering a 3-year internal Continuing Professional Development (CPD) course that nurtures and develops great massage therapists.”
TMC has partnered with FranGlobal for its expansion in the India market. “Our network of 70+ brokers across India will help us in actively growing the brand in the market. We have planned the launch of TMC at The Master Franchise Show 2019 in June. The Master Franchise Show is one of the biggest trade shows that FranGlobal hosts with over 50,000 visitors every year. We aim to make TMC the leader in membership-based massage. We will start with Delhi NCR before penetrating deeper into Tier-1 cities pan-India,” says, Gaurav Marya, Chairman, FranGlobal.
The investment for single franchise unit will start from Rs 60 lakhs and franchise owner may expect break-even in 19-20 months.
