It is rightly said that old is gold. A person can surely try on new things and experiment a lot but will definitely want to come back to his/her roots. Brands in the spa industry are doing the same thing by introducing treatments that are inspired by ancient methods of healing and are based on Ayurveda. In a conversation with Jiva Spa at the Taj Hotel Resorts, we got to know the philosophy on which the brand works, the experience it offers to its customers, its signature therapies and many more.
About the brand
Jiva from Taj Hotels Resorts and Palaces is an award-winning Indian spa brand that is delivering unparalleled signature Indian therapies and experiences across the 42 spas worldwide. The treatments blend age-old Indian healing techniques with the finest natural ingredients, a combination of Indian herbs, sea salts and pure essential oils. Inspired by ancient Indian healing customs, Jiva believes that a spa unfolds a holistic path of life that opens out channels to nurture one’s life force. It offers luxurious wellness treatments, where each treatment and experience has been carefully selected to initiate physical, mental and spiritual equilibrium. The wellness hub treats its guests to the time-honoured rituals of welcome, greeting and farewell with which the country has captured many a visitor’s heart. The values of Jiva reflect the essence of ancient Indian wisdom and culture.
The Philosophy
Jiva spa is rooted in the philosophy of Jiva or ‘life force’ which is the bedrock of wellness. Jiva Spa’s vision is to undertake the wellness journey through an array of enlivening holistic treatments, meaningful rituals and ceremonies for a truly calming experience.
A Classy Experience
It is the only Indian spa brand in the world that provides signature Indian therapies and experiences. Yoga and meditation, as mastered and disseminated by accomplishing practitioners, as well as Ayurveda, aromatherapy and other indigenous Indian therapies are also offered by traditional physicians, using exotic ingredients are the pillars of signature treatments and experiences at Jiva Spas.
Key Signature Therapies
The exquisite traditional and royal Indian ethoses of Jiva Spa are accentuated through holistic treatments, enlivening and meaningful rituals and ceremonies and unique natural products that are integrated with the experiences. “Our signature therapies like Vishrama (a deep muscular massage for complete relaxation), Sushupti (an indulgent body treatment for lustrous skin) and Pehlwan Malish (a vigorous massage with either our signature aromatherapy oil and mustard oil) are among the most popular treatments availed by our guests. These therapies are symbolic of ancient Indian culture and wisdom,” shares Taj’s spokesperson. In addition, Jiva Ayurveda offers authentic in-depth programs under the guidance of trained ‘Vaidyas’, i.e. Ayurvedic physicians, for creating and maintaining health. Panchkarma, a popular therapy, for cleansing toxins from the body is also delivered.
USP
As a complete wellness hub, Jiva Spa offers a range of treatments including signature experiences, Indian therapies, Ayurvedic treatments, Yoga, beauty and fitness. Jiva services are rooted in Indian tradition, a distinctive offering which is the ritualistic fire ceremony (Homams) is performed for the guests by the resident priest. Jiva Spa is the only spa that uses 100% organic and Ayurvedic procedures and products made with a deep understanding of the therapeutic benefits of Indian herbs, essential oils and pharmacopoeia. The services at the Jiva spa are curated to luxuriously pamper and indulge heal and nourish, restore and rejuvenate with a touch of fabled Indian royalty.
Future of Wellness
The industry has been increasing exponentially because of more aspiration driven customers. The industry has expanded from being a woman-centric one to include men as its primary consumer. Today, consumers are willing to pay a premium price to pamper and groom them. “We should also look at the fact that wellness has become a trend across demography around the world and India is fast becoming one of the most popular spa destinations in the world. Reflecting that trend, there are a growing number of foreign and domestic tourists visiting spas for relaxation and treatments. So, wellness holiday is a growing concept as it satiates your wanderlust detoxes the body and sets your spirit free,” shares Taj’s spokesperson. Moreover, customers usually look for an establishment that is versatile in its service offering; allowing them relaxation, healing and styling package together.
