UNICEF allies with Archies

UNICEF announced its partnership with Archies Ltd, a manufacturing and distribution of paper and stationary products across India on September 8, 2011 in New Delhi. Archies Ltd has made its mark in the franchising domain by opening its retail outlets mostly via the franchised route.

With the brand name of UNICEF season’s greetings, desk and slim calendars, regular and pocket diaries and greeting cards will be marketed by Archies Ltd. These products will be available through Archie’s 222 exclusive outlets in 66 cities and 15 states in addition to a number of leading retail multi brand stores across India

On the occasion, Karin Hulshof, UNICEF India Country Representative said, “We are glad to offer our unique range of UNICEF products through this partnership with Archies Ltd. We are confident that with the wide network, expertise and capacity that Archies Ltd possesses, the purchase of UNICEF products will enable each person to contribute towards the effort of helping children, especially those who need it most.” Royalty from the sale of the UNICEF products will be used to support UNICEF’s programmes for children in India.

Anil Moolchandani, Chairman of Archies Ltd said, “This event marks yet another milestone in our brand history. With our legacy in social expression business, we will help support UNICEF’s programmes in India and advance awareness on issues vital to children. Our national network of retail stores will not only help UNICEF to reach out to a larger audience but also strengthen our corporate social responsibility.”