UniverCell to open 100 stores via franchise route

UniverCell, the mobile expert brand has plans to launch at least 100 franchise stores via franchise route this year. UniverCell Telecommunications Pvt. Ltd is a Chennai-based mobile retail chain that is cresting the wave of the Indian mobile revolution from the retailing front and growing and evolving to become India's largest mobile retailer and one of India's best known brands. The Indian mobile phones market, which was at 160 million units valued at $8 billion in 2011, is projected to reach a size of 240 million units valued at $15 billion by 2015 March.

D. Sathish Babu, Founder, UniverCell Telecommunications Pvt Ltd said: “As of now, we have less than 20 franchisees but we want to reach out to every small town across India. Where we are not present, we wish to show our existence through franchisees. We wish to associate with passionate people who know smart marketing. We are still testing the franchise route.

On taking the e-route to enhance sales, Babu said: “UniverCell is offering maximum possible discounts for online sales since it buys in bulk and has one hour delivery in all South, Mumbai and Pune. This is definitely a perk for the customers to buy online. For 17 year old brand UniverCell customer is most important. Shop anywhere, in store, kiosk or with a click, the customer should be satisfied. Even the advertisements of our brand say: Call, Click and come in. If we can deliver a product in just one hour, why wait for seven days?"

Many cell phone retailers have taken e-route and are exhibiting great exchange offers to attract buyers. UniverCell boasts of its customer care team that helps you choose the best product according to your preference.