Unleashing the Beauty Secrets of Salon Success
Beny Sachdeva
Jul 26, 2024 -
6 min read
Cut & Style, a leading name in the beauty and wellness industry, has seen remarkable growth since its inception. The brand has expanded from a single salon to over 128 locations, including more than 112 franchise stores.
Aditya Sharma, the 29-year-old CEO of Cut & Style, has witnessed a remarkable journey of growth and expansion for his brand. Holding a BSc in Business & Management from the University of London, Aditya co-founded Prolixr and now spearheads the success of Cut & Style. The brand’s inception was fueled by a vision to redefine the beauty and wellness industry, starting as a single salon dedicated to providing exceptional, personalized services. This commitment to quality and customer satisfaction has driven the brand’s rapid expansion, growing from one salon to over 128 locations, establishing Cut & Style as a trusted industry name.
Cut & Style began with a mission to redefine the beauty and wellness industry by offering exceptional, personalized services. This vision drove the brand’s rapid expansion, growing from one salon to over 128 locations. The brand’s CEO, Aditya Sharma’s commitment to quality and customer satisfaction has been the cornerstone of this growth.
The brand stands as the epitome of sophistication and refinement in the salon industry. Its luxurious interiors across all the outlets and exclusive product line are unparalleled, making it the premier choice for those seeking a unique and creative experience.
Witnessing a boom across the organized salon industry in India, Rajesh Yadav, Co-Founder, Cut & Style Salon, said, “As the growth rate of organized retail salon services will be more than 30%, it will grow to three times its current market. The market growth of salon services increased from Rs 225 crore in 2016 to Rs 750 crore in 2024. The salon industry is highly fragmented, with unorganized players capturing 75% of the market share. We aim to achieve the same targets in the future in terms of accelerated growth and fast-track market penetration.”
Talking about the brand’s quality control and elite services, Dinesh Sharma, Co-Founder, says, “Cut & Style is an premium salon franchise that offers a luxurious and sophisticated experience at affordable prices. The interiors are designed to provide maximum comfort, and the products used are of the highest quality. Our team is delighted to extend an invitation to our clients to indulge in an unparalleled experience that will leave them feeling pampered, rejuvenated, and refreshed like never before.”
Milestones in the Growth Journey & Franchising the Way Forward
Under the leadership of the founders, the brand has grown by leaps and bounds. The journey of Cut & Style is marked by significant milestones. Within two years of its inception, the brand opened its 10th salon. The demand for luxury services and quality products in other territories made them choose the franchise model. The launch of the first franchise marked the beginning of an extensive franchise network. Reaching the 100-salon mark was a monumental achievement for Cut & Style, showcasing the brand’s strength and customer loyalty.
Cut & Style's innovative organizational framework offers unmatched assistance to its franchisees in diverse domains, including marketing, operations, accounting, and more. Speaking about managing the robust network of franchisees, Aditya Sharma, CEO, Cut & Style, says, “By adopting the organizational framework, we guarantee that both parties attain exceptional execution, leading to a sustainable and mutually advantageous alliance. We are dedicated to delivering unparalleled services that leave you with a sophisticated and enchanting encounter, all while maintaining affordability. Our goal is to broaden our customer base and build a strong network by cultivating a feeling of togetherness.”
Maintaining high service quality during rapid expansion is a top priority for Cut & Style. The brand has established rigorous training programs for staff to ensure consistency across all locations. Regular audits and customer feedback mechanisms further help uphold high standards.
Challenges and Solutions
One of the biggest challenges Cut & Style faced during expansion was maintaining consistent service quality across all locations. This was addressed by implementing standardized procedures and investing in continuous staff training. Another challenge was finding the right franchise partners, which was overcome by developing a stringent selection process.
New Services and Products
Cut & Style continually evolves to meet customer needs. Recently, the brand introduced an exclusive line of organic hair care products, which have been well received. Additionally, specialized bridal packages and advanced skincare treatments have been launched to cater to diverse client needs.
Customer feedback has been instrumental in the evolution of Cut & Style. It has helped the brand better understand customer needs and continuously improve services. This feedback has led to the introduction of more personalized services and an expanded product range.
Role of Technology in Growth
Technology is at the core of Cut & Style’s operations. From booking appointments to managing customer data, advanced software streamlines processes, improving efficiency and enhancing the customer experience.
Cut & Style has integrated a comprehensive CRM system to manage customer relationships and data analytics tools to track performance metrics. An online booking system and mobile app have been implemented to make scheduling appointments easier for customers.
Technology allows Cut & Style to offer a seamless and personalized experience. The CRM system tracks customer preferences and history, enabling tailored recommendations. The online booking system and mobile app provide convenience and flexibility for customers.
The CRM system is crucial for managing customer relationships and driving loyalty. An ERP system helps streamline operations, from inventory management to financial reporting, ensuring smooth functioning across all locations.
Data analytics provide insights into customer behavior and preferences, helping Cut & Style tailor services and marketing strategies. By analyzing feedback and performance metrics, the brand can identify areas for improvement and ensure high levels of customer satisfaction.
Industry Trends
The brand identifies five prevailing trends in the beauty industry:
Franchise Facts
