upGrad, India’s largest online higher education company, is reshaping the online education landscape, ever since the nationwide lockdown through launching back to back initiatives. In its most recent move, the edtech major announced that learners can now start a Master’s or MBA degree programs, offered by the top 1% universities worldwide, at a nominal cost of Rs 10,000. They can experience the brand’s world-class learning platform for 2 months, until June 15th, 2020, and then make a choice to continue or quit.
For those who wish to continue the journey towards achieving the degree will pay the full program fee. If one discontinues the program, on or before 15th June, one will receive a certificate for the modules completed.
As we operate amidst an uncertain scenario where the pandemic has created larger roadblocks across economies, working professionals have now become quite alert about the post COVID adversities. Times have come when individuals, including students, are thinking to utilise the extra time on hand meaningfully, thereby transforming the lethargy into urgency when it comes to adopting Lifelong Learning.
While launching the initiative, Ronnie Screwvala, Co-founder and Executive Chairman, upGrad, said, “We are taking the front and center position in taking education online for India. Don’t many of us wish when we did our MBA, we had an offer like this? Exceptional times call for exceptional initiatives. For all working professionals/graduates to make the right choice, start the journey with for the first 2 months, and then decide.”
upGrad, ever since the onset of the pandemic which has plagued the offline education model, is trying to mitigate the adverse effects of the disruption through its well-structured online programs.
Arjun Mohan, India CEO upGrad, ex-Byju’s Chief Business Officer, stated, “At upGrad, we strongly believe that a lockdown is not a full-stop to learning. While e-learning has received the thrust to become mainstream now, as education practitioners we realise that there is a certain segment of the audience, who are still submerged in skepticism about the efficiency of its delivery. To aid break the perception barrier we invite all to experience the upGrad learning model for free or at a minimum commitment.”
