Urbanedge ties up with Starwood Hotels

Urbanedge Hotels, a Special Purpose Vehicle (SPV) of Auromatrix Hotels Pvt. Ltd has entered into a franchise agreement with Starwood Hotels & Resorts Worldwide for opening its brand ‘Aloft’, confirms a company official. The company is planning to launch four hotels in India by March 2011.

For the first phase of expansion, the company is targeting cities like Bengaluru, Coimbatore, Ahmedabad and Chandigarh. While in the second phase of expansion, the company is all set to open 10 more hotels in cities like Hyderabad, Jaipur, Mysore, Kochi and Vishakhapatnam.