US Pizza seeks bigger slice in India

US Pizza, a Sweden based company is now all prepared to become the leaders in Pizza business by opening around 250 outlets in India by end the of 2011. Presently the company has 72 outlets in 29 cities across the country.

As told to Abha Garyali of FIHL, U S Pizza is interested in acquiring franchisees in tier II and tier III towns of Punjab, Maharashtra, Gujarat, Rajasthan, MP, Andhra Pradesh, karnataka, Tamil Nadu and Kerala. According to Akbar Khwaja, Managing Director, US Pizza, “We want to tie-up with entrepreneurs who have the will to manage the brand, market it in the awarded geography, give the desired level of customer service and increase their stake in the brand year after year.”

The company has four store formats of dining, delivery, express and highway outlets. The express format includes captive corporate outlets and high footfall quick delivery outlets. The investment in taking a franchise may range from Rs 7 lakh to Rs 50 lakh depending upon the format in which the franchisee is interested.

For smooth running of the franchise business U S Pizza provides back-end services including an all India call center, training center, quality and  mystery audits, logistics network supply of all ingredients, R&D and MIS, POS and ERP facility.