US Pizza spreads its roots

US Pizza has opened its first outlet in Kannur. It is a stand alone building encompassing an area of 2000 sq ft that houses a take away counter, dining and party halls. US Pizza has 63 operational outlets in 28 cities in India and plans to open 1000 units by the year 2011. Mr. Sunil Kumar KV, MD, US Pizza, informs that 90% of the outlets will be franchised and the rest will be company-owned. The parameters for choosing a franchisee would be on the ground of retail experience the person has and his understanding of consumer behaviour. The area required is more than1000 sq ft, which would involve an investment of Rs.30 to 40 lakh. The company’s immediate expansion plans include the opening of 30 units in Kerala through its master franchisee, Big Bites. They also plan to open units in Gachibowli in Hyderabad and P H Road in Chennai.