Vadilal, a leading ice-cream maker of the nation is planning to increase the number of Happinezz Parlours and expand its horizons via franchising confirms Rajesh Gandhi, MD, Vadilal Industries Ltd.
The company is soon going to launch one outlet each in Agra, Noida (UP), Faridabad and Gurgaon. In the coming two years, the brand will be focusing hard to open franchise Happinezz Parlours in various cities of Rajasthan, Haryana, Uttar Pradesh and Delhi. Vadilal is also looking at increasing the presence of the company owned stores that are currently limited to Ahmedabad only. Happinezz Parlors are exclusive ice-cream boutiques designed to satisfy the ever demanding customers. The parlors provide a cozy, nice and cool ambience where customers can enjoy world-class ice-creams, sundaes, shakes and other ice-cream concoctions.
Presently, the company is operating through 150 franchised outlets in different cities of Gujarat and Rajasthan.