Van Heusen, definitive work wear brand is searching for the country’s 10 most fashionable achievers at work who are taking the fashion graphs at the workplace as high as the business graph and even higher. For the third time, in partnership with the world’s largest professional network, LinkedIn, the brand launched a fresh season of its successful contest, Most Fashionable Professional. With the intent to identify 10 most fashionable professionals, the contest is targeted at LinkedIn’s member-base of 30 million professionals.
“This is in line with our continued endeavours to strengthen our positioning of Power Dressing. The brand is about the duality of powerful presence and style – which is epitomised by our target audience – the successful corporate leaders; who makes their presence felt as much for their style as for their substance. Through this contest, we want to create a platform to recognise such people.” says Vinay Bhopatkar, COO, Van Heusen.
Elaborating further he added, “However, we find that most often fashion at workplace is neglected subject beyond the interview day. A recent study by LinkedIn, “New Norms @ Work”, suggests that only 25% of the people seem to ‘Dress to Impress’ at work. Through this contest we intend to increase the awareness about the importance of dressing well at work. Be it formal or casual, it is important for professionals to dress up appropriately to make their presence felt.”
The brand has created a micro site for the contest (www.vhmfp.com); where professionals can sign in using LinkedIn credentials and nominate up to five people in their network as fashionable professionals. On the basis of the nominations received and their power scores, 20 people will be shortlisted and then a panel of eminent fashion experts would select five male and five female winners on the basis of predefined parameters. The winners of the contest will be featured in one of the country's leading fashion magazines.
Ashutosh Gupta, Director, Marketing Solutions, LinkedIn says, “Fifty-eight percent Indian professionals revealed in a survey commissioned by LinkedIn that they wore smart clothes to feel more professional at work. First impressions count, even more so, in the professional context. This is why we are excited to partner with Van Heusen for the third time in a row, bringing the Van Heusen’s proposition of ‘power dressing’ to our members in the right context.”
