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Van Heusen, a premium lifestyle brand for men, women and youth, recently unveiled its first exclusive women’s wear store at World Trade Park, Jaipur. Spread across 892 sq. ft, the franchise store offers an enticing shopping experience. It houses the entire Van Heusen women’s wear range along with the latest Autumn/Winter’13 offerings.
With a strategic brand extension plan, Van Heusen looks forward to grow its women’s wear market. The launch of its first exclusive women’s wear store adds a modern touch to the existing traditional shopping experience with the opening of the pink city store. Vinay Bhopatkar, Brand Head, Van Heusen, said: “Van Heusen Woman is hopeful of a fantastic reception with this latest venture. We will continue to excite our target audience with innovative and inspiring offerings.”
The brand’s main focus in opening this store is to build on the growing women wear’s category which undoubtedly comprises a large part of the consumer market. With over 125 stores across India, Van Heusen is looking to expand its presence via franchising. Van Heusen range of lifestyle products are sold through either exclusive stores/factory outlets or through multi-brand outlets. Any aspiring franchisee, who wants to partner with Van Heusen, must have a space of approx 1,200 sq ft on a high street or main market.
